Generative Engine Optimization
AI is answering questions about your brand today.There is no page two.
When a customer asks an AI assistant which insurer, which hotel, which partner to choose — your brand is in that answer, or it is absent. Tocanan measures exactly what the engines say about you, and changes it.
Operating across
- Hospitality
- Financial services
- Insurance
- Government & tourism boards
- Consumer brands
Asia-Pacific · Greater China · Middle East
The shift
Search stopped being a list of links
Discovery moved into generated answers. The surface where your brand is chosen is no longer a results page you can rank on — it is a sentence an engine writes.
68%
of US Google searches ended without a single click, January–April 2026 — up from 60% in 2024
1B
weekly ChatGPT users, confirmed by OpenAI on 6 August 2026 — from 400 million two years earlier
276
clicks reach the open web per 1,000 US Google searches. The rest resolve inside the answer
AIGVR
AI Generative Visibility Rating
Our proprietary metric. It quantifies how often you are cited, how prominently you are recommended, whether the engine describes you accurately, and how much of the answer space your competitors hold — measured per engine, per market, per language.
- 01
Citation frequency
How often the engine cites you when answering a category question.
- 02
Recommendation rank
Where you sit when the answer names a shortlist.
- 03
Sentiment accuracy
Whether what the engine says about you is actually true.
- 04
Competitive share
How much of the generated answer space your rivals occupy.
AIGVR by engine
Category query set · single brand · higher is better
View as table
| Engine | Region | AIGVR |
|---|---|---|
| ChatGPT | Western | 61 |
| Perplexity | Western | 74 |
| Google AI Overviews | Western | 48 |
| Gemini | Western | 55 |
| DeepSeek | Chinese | 23 |
| Kimi | Chinese | 17 |
Share of AI answer space
Category answers naming each brand · by quarter
- Your brand
- Competitor A
- Competitor B
View as table
| Brand | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Your brand | 18% | 22% | 31% | 44% |
| Competitor A | 39% | 37% | 34% | 31% |
| Competitor B | 26% | 25% | 24% | 22% |
Coverage
Western and Chinese engines, one measurement frame
Most GEO providers measure the engines their own market uses. If your customers are in Hong Kong, the Gulf, or the mainland, half your visibility is happening somewhere those tools cannot see.
Western ecosystem
Well served by existing tooling. Every GEO provider measures these.
- ChatGPT
- Perplexity
- Gemini
- Grok
- Copilot
Chinese ecosystem
Where most tools are structurally blind — and where your APAC customers are asking.
- DeepSeek
- Doubao
- Kimi
- Qwen
- Baidu Ernie
Typical GEO tooling measures the Western ecosystem. Tocanan measures both, in English, 繁體中文, 简体中文, العربية.
What we do
Measure it, move it, see it coming
GEO Monitoring
Continuous tracking of what every engine says about you — citations, ranking, factual accuracy, competitor share. Dashboard-led, not a quarterly PDF.
GEO Action
We restructure content architecture and build authoritative citation pathways so the engines have something correct and quotable to draw on.
GEO Foresight
Convert live social discourse into the long-tail questions your customers are about to ask, and build coverage before your competitors know the query exists.
AI Social Listening
The consumer-intelligence layer underneath it all: real conversations, sentiment, and attribute discovery across platforms and languages.
China & Xiaohongshu Intelligence
Dedicated coverage of XHS and the mainland platform ecosystem, where Western monitoring tools are structurally blind.
Method
We build the instruments we sell
Most consultancies advise. Tocanan operates on a builder-operator model: we develop the monitoring infrastructure, deploy the analytics, and run the optimization workflows in-house.
That matters because GEO measurement is not a settled science. When an engine changes how it retrieves and cites, a vendor reselling someone else's dashboard waits for a roadmap. We change our own instrument the same week.
Insights
Field notes
What 1,823 AI predictions taught me about GEO
How 1,823 public AI World Cup predictions became a live measurement framework for scoring AI judgment.
Contextual engineering: how GEO Insight actually works
AI platforms give brands divergent, confidently-wrong answers because they reason in the wrong context. Here is how we engineer that context.
AI had a blind spot. I fixed it with one line of prompt.
Seven AI platforms predicted zero draws in 21 tries. I added one line to the prompt. Then the Netherlands played Japan. 2–2.
Find out what the engines say about you
The audit takes a category query set, runs it across every engine we cover, and returns your baseline AIGVR with the specific answers where you are missing or misdescribed.
Sample GEO Snapshot
Northwind Insurance
23/100
AI Generative Visibility Rating
Mentioned in 2 of 5 engines
- ChatGPTAbsentNames three competitors, not you
- PerplexityMentionedCited once, ranked fourth
- GeminiMentionedMentioned, described inaccurately
- DeepSeekAbsentNo Chinese-language presence
- KimiAbsentNo Chinese-language presence
You appear in 2 of 5 engines. Both Chinese platforms return nothing — the gap is source material in Chinese, not your English content.