Insights
Field notes
Original research on AI search visibility and consumer intelligence. Where we publish a number, we publish how we got it.
What 1,823 AI Predictions Taught Me About GEO
Eden Lau explains how 1,823 public AI World Cup predictions became a live GEO measurement framework for scoring AI judgment.
Contextual Engineering: How GEO Insight Actually Works
AI platforms give brands divergent, confidently-wrong answers because they reason in the wrong context. How Tocanan’s GEO Insight engineers that context — proven on 36 World Cup predictions.
AI Had a Blind Spot. I Fixed It with One Line of Prompt.
Seven AI platforms predicted zero draws in 21 tries. I added one line to the prompt. Then the Netherlands played Japan. 2-2.
I Asked 7 AI Platforms the Same Football Prediction. Five Said Spain. Two Disagreed. Your Brand Has the Same Problem.
Seven AI platforms predict the same football tournament. Their disagreement reveals what brands should worry about in the AI search era.
Google’s 5 New AI Overview Citation Surfaces: What They Mean for Your Brand’s GEO Strategy
Google just expanded how AI Overviews cite websites — 5 new surfaces that reshape brand visibility. Here’s what each one means for your GEO strategy in 2026.
GEO Poisoning: How Misinformation Corrupts AI Brand Recommendations
What Is GEO Poisoning? GEO poisoning is the contamination of AI training data and source material that causes AI platforms to misrepresent, demote, or ignore brands in their answers. Think of it as re
A Pillar, A Typo, and 1.17 Million Engagements: What AI Social Intelligence Reveals About Hong Kong’s Most Viral Government Campaign
Data-driven analysis of Hong Kong’s 2026 anti-drug campaign. 28,445 mentions, 1.17M engagements. How AI social intelligence detects viral opportunities in real-time.
Navigating AI‑171: Crash Misinformation Analysis & Corporate Communication Lessons
The Air India AI-171 crash triggered a social media maelstrom of misinformation, grief, and speculation. Our AI-powered analysis reveals what corporate communications teams can learn from this crisis
Xiaohongshu’s “Planting Grass”: New Buzzword, Old Roots in Marketing
Is Xiaohongshu’s ‘种草’ (planting grass) truly a third marketing paradigm? We review the claims, separate hype from substance, and distill what international marketers actually need to know about this i
China’s 2025 May Day Travel Trends: A Preliminary Look at a Record-Breaking Holiday
China’s 2025 May Day holiday saw an estimated 350 million domestic trips — likely the highest on record. Explore the data on spending trends, outbound tourism surge, and the rise of budget travel resh
How LLMs Revolutionize Social Listening & Market Insights
Traditional sentiment analysis misses the nuance. LLMs like Claude 3.5 and GPT-4o can dissect a single sentence to identify emotions tied to different product attributes, unlocking actionable market i
Effortless Attribute Discovery for Unparalleled Consumer Insights
Even seasoned brand veterans miss emerging consumer attributes. Discover how AI-driven attribute discovery with Claude 3.5 and GPT-4o uncovers hidden preferences that drive purchase decisions — automa
Find out what the engines say about you
The audit runs a category query set across every engine we cover and returns your baseline AIGVR, with the specific answers where you are missing or misdescribed.