GEO Services
Your brand is invisible to AI. Here's how to fix it.
Generative Engine Optimization is the practice of ensuring your brand is visible, accurately represented and recommended in AI-generated answers across every platform that matters.
The shift nobody prepared for
Something fundamental has changed in how people discover brands. Instead of typing keywords into Google, more consumers now ask AI for advice.
- “What's the best theme park in Hong Kong for families?”
- “How do I plan my first Umrah?”
- “Which airline has the best loyalty programme for business travellers?”
These aren't hypothetical. They are real queries happening millions of times a day across ChatGPT, Perplexity, Gemini and Chinese platforms like DeepSeek and Doubao. Yet traditional SEO tells you nothing about whether AI even knows you exist at the moment of decision.
What is GEO, and why should you care?
GEO is to AI search what SEO was to Google — the practice of optimising your brand's presence in AI-generated responses. But there is a critical difference: AI doesn't rank pages. It synthesises answers.
When someone asks Perplexity about the best hotels in Riyadh, the AI delivers a curated response that often names only two or three brands. If you are not on that shortlist, you effectively do not exist for that query.
Google Search Console shows your keyword rankings. There is no equivalent console showing which questions mention you rather than a competitor. That is the gap Tocanan fills.
The solution
Four modules, one loop
Foresight finds the questions. Action answers them in a form engines will cite. Monitoring measures whether it worked. Insights decide what to do next — and feed back into Foresight.
GEO Foresight
Spot emerging search intent on social media before it trends in AI platforms. Semantic clustering and LLM analysis surface the questions your audience is about to ask.
GEO Monitoring
See exactly where you stand across ChatGPT, Perplexity, Gemini and Grok — and Chinese platforms like DeepSeek, Doubao, Kimi and Qwen.
GEO Action
The content transformation engine: restructuring your content for AI preference with clear claims, authoritative citations and machine-readable structure.
GEO Insights
Data without interpretation is noise. Monthly tactical reports and strategic intelligence — competitive positioning, platform evolution, prioritised recommendations.
Measurement
Key metrics we track
- Mention rate
- What percentage of relevant AI queries include your brand?
- Share of voice
- When brands are mentioned, what is your share versus competitors?
- Position score
- Are you mentioned first in AI responses, or buried at the end?
- Citation rate
- Is AI citing your content as an authoritative source?
- Sentiment analysis
- How favourably is AI describing your brand?
- Platform coverage
- Tracked across Western and Chinese AI platforms simultaneously.
Why GEO matters now
The window for establishing AI visibility leadership is closing. Models are being trained on today's content. Brands that establish authoritative presence now are building advantages that compound. Early movers in SEO dominated for years — the same dynamic is playing out in GEO, but faster.
- ChatGPT passed one billion weekly active users in August 2026 — up from 400 million two years earlier.
- 68% of US Google searches now end without a click, so the answer itself is the destination.
- China had 602 million generative AI users as of December 2025 — ignoring DeepSeek, Doubao and Kimi means missing a whole market.
- Enterprise AI adoption means B2B decisions increasingly start with an AI query rather than a search.
Frequently asked questions about GEO
What is Generative Engine Optimization (GEO)?
GEO is the practice of monitoring, measuring and improving how your brand appears in AI-generated answers across platforms like ChatGPT, Perplexity, Gemini, DeepSeek and Kimi. Where SEO optimises for search engine rankings, GEO optimises for AI-synthesised responses in which only a few brands get mentioned at all.
Which AI platforms does Tocanan monitor?
We monitor Western platforms (ChatGPT, Perplexity, Gemini, Grok) and Chinese AI platforms (DeepSeek, Doubao, Kimi, Baidu Ernie, Qwen). This dual-ecosystem coverage is the critical capability for APAC and cross-border brands.
How is GEO different from SEO?
SEO focuses on ranking your pages in a list of links. GEO focuses on whether AI mentions your brand at all when synthesising an answer. AI doesn't rank pages — it chooses which brands to recommend, and different signals drive visibility in each system.
How quickly will I see results?
Most clients receive their GEO baseline assessment within one week. Visibility improvements from GEO-optimised content typically appear within two to four weeks as AI platforms refresh their knowledge bases.
What languages are supported?
English, Traditional Chinese, Simplified Chinese, Arabic, and additional languages on request. Cross-language monitoring matters because AI platforms cite content in the language of the query — your English coverage tells you nothing about how you appear in Chinese.
Find out what the engines say about you
The audit runs a category query set across every engine we cover and returns your baseline AIGVR, with the specific answers where you are missing or misdescribed.