GEO Monitoring
Track your AI visibility across Western and China platforms
GEO monitoring is the systematic practice of tracking how AI platforms mention, rank and describe your brand in their generated responses — unified across both ecosystems in one system.
AI visibility is fragmented across ecosystems
Most GEO tools cover Western AI platforms exclusively, which creates a blind spot for any brand serving Hong Kong, Greater China or wider APAC markets. China's AI ecosystem — led by DeepSeek, Doubao and Kimi — is reshaping how those consumers discover, evaluate and buy.
Without cross-ecosystem monitoring you cannot:
- See how AI actually describes your brand in each market
- Benchmark visibility against competitors across both ecosystems
- Identify missed citation and recommendation opportunities
Coverage
Both ecosystems, one measurement frame
Tracked in a single system built for APAC and cross-border brands — not a Western tool with a China feature bolted on.
Western ecosystem
Well served by existing tooling. Every GEO provider measures these.
- ChatGPT
- Perplexity
- Gemini
- Grok
- Copilot
Chinese ecosystem
Where most tools are structurally blind — and where your APAC customers are asking.
- DeepSeek
- Doubao
- Kimi
- Qwen
- Baidu Ernie
Typical GEO tooling measures the Western ecosystem. Tocanan measures both, in English, 繁體中文, 简体中文, العربية.
Western platforms
- ChatGPT
- Over one billion weekly active users worldwide. The dominant AI assistant shaping brand discovery.
- Perplexity
- Citation-driven answers with inline source attribution, which makes it the clearest read on who AI treats as authoritative.
- Gemini
- Deeply integrated into Google's search ecosystem. Critical in Google-dominant markets.
- Grok
- Expanding usage via X integration. Growing influence on real-time information queries.
China platforms
- DeepSeek
- Rapid adoption in China with strong reasoning capability, and growing global open-source usage.
- Kimi
- Popular for long-context queries and consumer research. Draws on Zhihu, WeChat and the Chinese web.
- Doubao
- Integrated with the ByteDance ecosystem, including Douyin content discovery.
- Qwen
- Embedded across Alibaba's enterprise and consumer AI stack throughout APAC.
What we measure
Core GEO metrics
Monitoring goes past surface-level mentions to how, where and why your brand appears in a generated answer.
- Mentions by platform
- How often your brand is cited on each AI platform, tracked continuously.
- AI Generative Visibility Rate
- The percentage of AI-generated responses mentioning your brand across all monitored queries.
- Citation rate
- How frequently AI cites your content as an authoritative source.
- Position score
- Where your brand ranks within a response — first mention, or buried at the end.
- Sentiment analysis
- How favourably AI describes your brand, across platforms and languages.
- Share of voice
- Your share of all brand mentions within your competitive set.
AIGVR by engine
Category query set · single brand · higher is better
View as table
| Engine | Region | AIGVR |
|---|---|---|
| ChatGPT | Western | 61 |
| Perplexity | Western | 74 |
| Google AI Overviews | Western | 48 |
| Gemini | Western | 55 |
| DeepSeek | Chinese | 23 |
| Kimi | Chinese | 17 |
Difference
Why our monitoring is different
Most tools show where you rank. We show how AI understands and represents your brand — and give you a way to change it.
- Built for APAC and cross-border brands
- Native coverage of both Western and China AI platforms, designed for bilingual multi-market strategies, and built to handle inconsistent data sources and regional AI behaviour.
- Social listening at the foresight stage
- We use large-scale social listening to surface real consumer interest and emerging questions before they reach search — so optimisation targets signals that actually shape AI answers.
- Actionable by design
- Monitoring is wired into execution: GEO Audit for baseline benchmarking, GEO Foresight for question discovery, GEO Action for content optimisation. Together they turn visibility from a passive metric into a repeatable loop.
Frequently asked questions about GEO Monitoring
How often is monitoring data updated?
The monitoring system runs continuous queries across all platforms. Dashboard data updates as new AI responses are collected and analysed.
Why do I need to monitor Chinese AI platforms?
Platforms like DeepSeek, Doubao and Kimi are reshaping how Chinese-speaking consumers discover brands, and Western monitoring tools are structurally blind to them. If you serve APAC markets, ignoring these platforms means missing a large and growing audience segment.
Can I track competitors alongside my brand?
Yes. Competitive benchmarking is built into every GEO Monitoring dashboard — your visibility, citation rate and position score sit side by side with your competitive set.
What languages are supported for monitoring?
English, Traditional Chinese, Simplified Chinese, Arabic, and additional languages on request. Each language is monitored on the platforms most relevant to that audience, because coverage in one language tells you nothing about another.
See how AI sees your brand
AI-driven search is shaping consumer decisions. The question is whether your brand is visible, trusted and cited across every platform that matters.